Zoom: The Global Race to Fuel the Car of the Future

Author(s): Iain Carson


If oil is a problem, it seems that cars are the solution. Working on innovative, environmental technologies and entirely new business models, the car industry could be launching society's greatest leap forward in a hundred years.
Zoom visits the boardrooms of oil executives and shows how some are fearlessly exploring new energy sources and designs.
Elsewhere, Carson and Vaitheeswaran examine the alliances that are being formed to end our addiction to oil in both the West and the growing markets of China, India and Russia, as well as what Toyota and the Prius can teach us, economically and ecologically.
Zoom also introduces the Thomas Edison of the twenty-first century, a legendary inventor whose revolutionary work with hydrogen-powered vehicles on a pure water loop is already having a positive impact on the environment and the marketplace. The global race to discover cleaner energy sources is on - and Zoom demonstrates just how cars could be the driving force to a better and cleaner future.

Product Information

'Zoom offers a new way to think about cars and energy that's key to understanding the forces shaping business today. It's smart, well-informed and insightful--exactly what one would expect from two of The Economist's best journalists.' -Chris Anderson, author of THE LONG TAIL'Zoom goes zero to sixty in nothing flat.It's an exciting ride into the future of the world's favorite physical object, the automobile.' -Gregg Easterbrook, author of THE PROGRESS PARADOX


General Fields

  • : 9780141036724
  • : Penguin Books, Limited
  • : 44793
  • : 0.27
  • : June 2008
  • : 204mm X 128mm X 23mm
  • : United Kingdom
  • : books

Special Fields

  • : Iain Carson
  • : Paperback
  • : 708
  • : 338.47629222
  • : 352