The Facebook Era - Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

Author(s): Clara C. Shih

Social Sciences

This text explores the phenomenon of enterprise social networking and the steps everyone from the CEO down to the entry-level information worker must take to win in the Facebook era.


Product Information

General Fields

  • : 9780137152223
  • : Prentice Hall PTR
  • : 0.334
  • : 02 June 2009
  • : 1.8 Centimeters X 15.3 Centimeters X 22.8 Centimeters
  • : books

Special Fields

  • : Clara C. Shih
  • : Paperback
  • : English
  • : 658.8/72
  • : 256