Author(s): Julie Starr

Education

The coaching profession continues to grow, and is estimated to generate around GBP750million globally, (per annum). the current shift sees organisations wanting to harness coaching less from external coaches and more from within. Managers who coach' are more desirable than those who simply manage'. Coaching is becoming a core management skill, both as a solution to current operational issues and a way to reach future commercial goals. For the busy manager, coaching needs to be both practical and accessible. "Brilliant Coaching" presents key information, explanations and guidance in an appealing, user friendly format, allaying any fears that coaching is difficult or complex. Using fresh perspectives and expert insight, you are encouraged to try new responses to old issues, increasing your self-awareness. By refocusing on what you typically do, you'll notice the bad habits' you might have. Simple principles will be used to achieve this, creating a shift in perspective that helps the manager to act differently. The impact of the book is simple, managers will get the information they need to stop controlling and start coaching'.