Author(s): G. T. (Tom) Lumpkin; Gregory G. Dess; Alan Eisner; G. T. Tom Lumpkin

Business

Strategic Management: Text and Cases, 5/e, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital internet strategies, innovation corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This texts accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.