EXPLORING STRATEGY TEXTS AND CASES
Author(s): Gerry Johnson; Richard Whittington; Kevan Scholes
With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.
Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.
Product Information
General Fields
- :
- : Pearson Education, Limited
- : Financial Times/Prentice Hall
- : 1.686
- : 01 November 2010
- : 3.1 Centimeters X 19.6 Centimeters X 26.5 Centimeters
- : books
Special Fields
- : Gerry Johnson; Richard Whittington; Kevan Scholes
- : Mixed media product
- : 9E
- : English
- : 658.4012
- : xxix, 773