ESSENTIALS OF STRATEGIC MANAGEMENT 3RD ED
Author(s): John Gamble; Margaret Peteraf; Arthur Thompson Jr.
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools;
2) It simplifies the task of demonstrating student learning through course embedded assessment;
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
Product Information
General Fields
- :
- : McGraw-Hill Higher Education
- : McGraw-Hill/Irwin
- : 0.961616
- : 16 March 2012
- : .9 Inches X 7.5 Inches X 10.7 Inches
- : books
Special Fields
- : John Gamble; Margaret Peteraf; Arthur Thompson Jr.
- : Paperback
- : English
- : 658.4/012
- : 560