ENTREPRENEURSHIP
Author(s): Robert D. Hisrich; Michael P. Peters; Dean A. Shepherd
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.. . The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. .
Product Information
General Fields
- :
- : McGraw-Hill Higher Education
- : 1.39
- : 06 October 2006
- : 3.18 Centimeters X 21.08 Centimeters X 25.65 Centimeters
- : books
Special Fields
- : Robert D. Hisrich; Michael P. Peters; Dean A. Shepherd
- : Hardback
- : 658.4/21
- : 672