MKTG3
Author(s): Charles W. Lamb; Joseph F. Hair; Carl McDaniel; Jane Summers; Michael Gardiner
A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG3 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster. MKTG delivers a fresh approach to give students what they need and want in a text.
Product Information
General Fields
- :
- : Cengage Learning Australia
- : 27 October 2015
- : books
Special Fields
- : Charles W. Lamb; Joseph F. Hair; Carl McDaniel; Jane Summers; Michael Gardiner
- : Mixed media product