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CONSUMER BEHAVIOUR by Karen Webb; Caryl Hertz (Editor)
$75.96 AUD
Category: Business, Economics and Law
The second edition of Consumer Behaviour by Karen Webb is a hands-on, practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. Consumer Behaviour 2e is written specifically for VET students ...Show more
CONSUMER BEHAVIOUR 2ND ED by Karen Webb
$82.95 AUD
Category: Business, Economics and Law
The second edition of Consumer Behaviour by Karen Webb is a hands-on, practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. Consumer Behaviour 2e is written specifically for VET students ...Show more
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