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ESSENTIALS OF MARKETING 3RD ED by Jane Summers; Michael Gardiner; Joseph Hair Jr.; Charles Lamb; Carl McDaniel Jr.
$147.95 AUD
Category: Business, Economics and Law
Covering introductory marketing theory in a concise and well-structured format, this fully revised and updated third Asia-Pacific edition of Essentials of Marketing enables students to easily understand and apply the principles of marketing.Providing a wealth of contemporary local and global examples, t ...Show more
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