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The Facebook Era - Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff by Clara C. Shih
$24.95 AUD
Category: Social Sciences
This text explores the phenomenon of enterprise social networking and the steps everyone from the CEO down to the entry-level information worker must take to win in the Facebook era.
The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate by Clara C. Shih
$57.99 AUD
Category: Social Sciences
A world-renowned expert shows how to use social networks to drive value and profits in every area of business. This edition includes extensive new coverage on hypertargeting, opt-in channels, Twitter, buyer psychology, and more.
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