Essentials Of Strategic Management 3 Rd Ed

Author: Charles Hill; Gareth Jones

Stock information

General Fields

  • : $199.95 AUD
  • : 9781111525194
  • : Cengage South-Western
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  • : 0.726
  • : April 2011
  • : 1.4 Centimeters X 20.5 Centimeters X 25.5 Centimeters
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  • : 199.95
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  • : books

Special Fields

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  • : Charles Hill; Gareth Jones
  • : Available Titles CourseMate Ser.
  • : Paperback
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  • : 432
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Barcode 9781111525194
9781111525194

Description

ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.