Author: Robert D. Hisrich; Michael P. Peters; Dean A. Shepherd
Stock information
General Fields
: $0.00 AUD
: 9780073210568
: McGraw-Hill Higher Education
:
:
: 1.39
: 06 October 2006
: 3.18 Centimeters X 21.08 Centimeters X 25.65 Centimeters
:
: 0.0
:
:
: books
Special Fields
:
:
: Robert D. Hisrich; Michael P. Peters; Dean A. Shepherd
:
: Hardback
:
:
:
: 658.4/21
:
:
: 672
:
:
:
:
:
:
:
:
9780073210568
Description
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.. . The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. .
